12 Lessons from Locative Media Project
LoJo apresenta 12 lições sobre experiências com locative media (via Panic {RE}_Programming). Resumos dos pontos mostrando a importância de informações ancoradas em experiências locais, comunidades, jornalismo móvel, publicidade, mapas, etc.
“Think geographically.Geography is a key tool for making content relevant to media users. It is becoming a powerful interface for information search and organization. (…)
Capitalize on mobile technology for geo-content. Mobile technology is ideal for delivering geographically relevant content. And the recently announced GPS-enabled iPhone will certainly help raise awareness of geo-targeted services. (…)
The media should be experimenting now with mobile content. U.S. media companies have been relatively slow to develop mobile content. Foreign competitors experimented with electronic newspaper kiosks and established mobile newspaper versions several years ahead of major American media companies. (…)
Streamline content delivery. Consumers may be reluctant to use podcasts and other portable content because the delivery process is time-intensive and often takes multiple steps. Streamlining this process might increase the number of users. (…)
Target a young adult audience. Young adults are particularly avid users of mobile technology. For them, mobile technology’s value will only increase as social networks go mobile. They also tend to be more tech-savvy early adopters and less likely to worry about privacy issues and location tracking because they have grown up in a world with Facebook and other applications that make people’s private lives very public. (…)
Maximize existing resources. Mobile journalists are proliferating in newsrooms and are ideal producers of locative content because they are already outfitted with the necessary technology, tools and mindset. Not only are they in the field with portable laptops, voice recorders and video cameras, they are also on the hunt for hyper-local content. (…)
Harness the power of audio. Audio has been under-appreciated, but now that portable devices are becoming more popular for consuming content, people need to overcome the notion that audio is only for radio. Audio is powerful, immersive and often useful because people tend to use portable devices while multitasking. (…)
Different locative stories deserve different treatment. Locative stories are more likely to catch on if they’re organic experiences. Consumers will be more likely to embrace this storytelling form if it fits the flow of their daily lives and does not force them into a location and an experience. (…)
Avoid ‘Google Maps fatigue.’ Newspapers widely and frequently use interactive online maps now. More information is being attached to geographic coordinates, but this information needs to be better organized and differentiated, so that content avoids looking repetitive. (…)
Explore location-based advertising. Location-based advertising has been called the Holy Grail of mobile marketing. CBS and Loopt recently announced plans for localized banner ads on certain CBS mobile sites. The ads are only carried by select mobile subscribers and are available to owners of GPS-enabled phones who opt in. (…)
Encourage user feedback and community involvement. We live in an era of user-generated content and participation. Young adults, in particular, are used to sites that allow comments, ratings or reviews, and sharing. In offering locative content, news organizations should capitalize on this trend. (…)
Just do it! Locative journalism is relatively new, but holds a great deal of promise. We’re accustomed to using linear interfaces, such as alphabetized directories and timelines, to organize and access information. But our experiences in the real, physical and non-digitized world are usually not linear.(…)”