Top Etnography

Top Etnography

Outro top, agora de artigos com pesquisa etnográfica apontados no post do Mobile Youth. São, segundo o blog, os 10 mais interessantes de 2008 tendo como tema a pesquisa etnográfica sobre a jovem cultura da mobilidade no mundo (pesquisa em NY, Soweto, Costa Rica…). Abaixo a listagem e um vídeo sobre o uso de mídias locativas em Soweto.


PART 1: 50 Youth Marketing Trends for 2009 (Slideshare)
Youth Interviews 2 (CultureLab)
Burger King’s Whopper Virgins (Buzz & Viral Marketing Agency)
The New York Times Immersion (Buzz & Viral Marketing Agency)
Come out from your buildings and meet culture (Influx Insights Weblog)
Listen to Consumers, Not Marketing Gurus (Branding Strategy Insider)
World’s first locative documentary for mobile looks at youth culture in Soweto (Vincent Maher)
Mobile Warriors: Costa Rican Youth, Mobile Phones and Social Change (Technorati)
Millennials on the street: Rochester (
Focus Groups vs Communities of Purpose (Faster Future)

Destaco a pesquisa sobre o uso das “locative media” em Soweto, de Vincent Maher e o documentário, “Mobikasi”, em 25 episódios, usando o Grid, “(…) a social network that uses your mobile phone to connect you with people, places and events around you. From your phone you can see which friends are in your area, chat to people across South Africa and share photos and videos ­ wherever you are. The Grid is overlayed on street maps, meaning you’re able to tag content to specific addresses, recommend venues (e.g. restaurants) and even find directions to venues recommended by others.”

Vejam o vídeo de abertura do documentário e sigam os links: