The End of an Era

Fim de uma Era!

Pensem nisso.

1. Esta semana os EUA desligaram a TV anal�gica, selando o fim de uma era e a hegemonia da converg�ncia digital.

2. Nas elei��es do Ir�, ap�s den�ncias de fraude, o governo fechou acesso ao Facebbok, BBC, YouTube e blogs, mas esqueceram o Twitter.

Resultado:

” (…) They forgot about Twitter, and rebellious Iranian students have since been using that site to talk with one another, organize protests, and spread descriptions and images of what is really going on inside Iran throughout the world. (…) An editorial posted on Al-Jazeera, written by a young Iranian woman who supports Mousavi, described the activism of the youth and social elite:”They are also taking advantage of new media, such as Facebook and Twitter, to spread their message and bolster their cause with downloadable brochures, slideshows and video clips. Chain emailing and text messaging of satiric anti-Ahmadinejad jokes is another successful effort they have pioneered; it is not uncommon to receive up to 10 new quips a day… Not permitted the option of ads on state-run television and radio, this tech-savvy youth base has, instead, unleashed a creative street-and-cyberspace campaign that is gaining momentum day by day. Andrew Sullivan has collected mountains of information and photos from Iran simply through Twitter. “It reveals in Iran what the Obama campaign revealed in the United States. You cannot stop people any longer,” he says. “You cannot control them any longer. They can bypass your established media; they can broadcast to one another; they can organize as never before.” In fact, one popular category on Twitter at the moment – #CNNFail – is dedicated to begging Western news outlets like CNN to give more coverage to the events evolving in Tehran. While we wait to see what will happen next in Iran, sites like Facebook and Twitter, along with their young and tech-savvy users, are redefining the word revolution.” (…) Andrew Sullivan has collected mountains of information and photos from Iran simply through Twitter. “It reveals in Iran what the Obama campaign revealed in the United States. You cannot stop people any longer,” he says. “You cannot control them any longer. They can bypass your established media; they can broadcast to one another; they can organize as never before.” In fact, one popular category on Twitter at the moment – #CNNFail – is dedicated to begging Western news outlets like CNN to give more coverage to the events evolving in Tehran. While we wait to see what will happen next in Iran, sites like Facebook and Twitter, along with their young and tech-savvy users, are redefining the word revolution.”

3. Agora, no Brasil, est� caindo, decis�o em andamento neste momento, mas dada como certa, a obrigatoriedade de diploma de jornalista no Brasil. Isso n�o significa que “qualquer um” seja jornalista, mas revela efetivamente uma nova era, e vai fazer com que a forma��o e a postura das midias e dos profissionais mude tamb�m.

O fim da TV anal�gica no EUA, a emerg�ncia de um microblog banal, criado para que as pessoas digam o que “est�o fazendo agora”, sendo usado no Ir� para combater supostas irregularidade nas elei��es em um pa�s totalit�rio, e o fim da exig�ncia de um diploma para que se possa se exercer a profiss�o de jornalista no Brasil (aquele profissional que tem como m�tier disseminar informa��o e analisar fatos relevantes da atualidade) mostram a emerg�ncia do que tenho chamado de era p�s-massiva. Efetivamente, trata-se de um sintoma da crise comunicacional planet�ria, abrindo in�meras possibilidades para se questionar dogmas, certezas, forma��es profissionais, reservas de mercado, regimes totalit�rios. Emerge aqui uma nova cultura das m�dias agora realmente sociais, trazendo a conversa��o, outrora obnubliada e desistimulada pelos meios massivos informacionais, � tona.

“O que vc est� fazendo agora” parace ser a m�xima da �poca. Importa o que todos fazem, importa as vozes em conversa��o. importa as a��es colaborativas e politicas de baixo para cima. O que voc�, pessoa comum, fora dos centros de controle, dos c�rculos de poder e do controle editorial da informa��o, “est� fazendo agora” nunca foi t�o importante. Dizendo isto, voc� pode emitir livremente, conectar-se a outros e reconfigurar o mundo a sua volta. Os exemplos acima mostram que o fim de uma era est� em andamento.

E voc�, o que est� fazendo agora?