TV and Internet
Escrevi em recentes artigos, e venho escrevendo nesse Carnet, sobre a complementariedade do que chamo de Funções Massiva e Pós-Massiva (vejam meus últimos artigos). Esse post do Ars Technica, For the young, TV’s passivity is passé next to the Internet, mostra como o uso hoje é “multitask” e que jovens estão usando a internet como complemento da Tv ou vice-versa, ampliando o acesso a informações, trocando dados com suas comunidades em facebook, email ou IM.
Vemos aqui a complexidade do atual ambiente midiático onde funções massivas (da TV, no caso) se entrelaçam com as funções pós-massivas da rede (softwares sociais, blogs e mensagens instantâneas, micro-blogs…). Trechos:
“A reader brought our attention to a study conducted by Grunwald Associates on kids’ use of social networks, which found that 64 percent of people between the ages of 9 and 17 aren’t just glued to the couch while the TV is on—they’re going online at the same time. In fact, the TV is what’s driving them to go online while watching their favorite shows, sometimes by offering interactive activities to go along with what they’re watching.
Grunwald surveyed 1,277 kids and young adults between 9 and 17, 1,039 parents, and 250 school districts across the US. 64 percent of those surveyed told the consulting firm that they go online as they watch TV, and almost three-quarters of that group (73 percent) said they considered themselves to be actively multitasking when they’re watching TV and using the ‘Net at the same time. 42 percent reported that their attention is split between the TV and Internet equally, while another 47 percent said that once they start using the computer, the Internet becomes the focus of their attention.
(…) Grunwald says that 33 percent went online to participate in polls, contests, or games that the networks told them about while they were watching. Another 45 percent utilized social networks, e-mail, or IM to get in touch with friends who they knew were watching the same shows (something that a handful of the Ars staff does regularly, in fact).
(…) Only 11 percent said that the TV dominated their attention while using the Internet, though, which may not come as such good news to the networks that push viewers to go online in the first place. On the flip side, 17 percent of the group said that they make TV-watching decisions based on their online activities, meaning that network web sites, marketing initiatives on social networks, or friends are apparently turning them on to new shows.(…)”