Clique no vídeo e você estará ajudando o Creative Commons a ampliar a disseminação do conhecimento e da cultura livre no mundo. É uma espécie de hacking publicitário.
Como explica o Lessig:
“we’ve launched a hack of the advertising system to try to raise funds for CC a bit differently. This is a new CC video (3 minutes). It’s been Revverized meaning at the end is an ad. When people watch the video through to the ad, we get paid. Thus, by spreading and watching our video, you can help CC. And if this technique works, maybe others as well”.