‘Technology feeds grassroots media’
The democratisation of media is also, fundamentally, about the people we once called mere consumers. Their role is evolving from a passive one to something much more interactive, but they are blessed (or cursed, depending on one’s viewpoint) with an unprecedented variety of voices and services.
The democratisation of media creation, distribution and access does not necessarily foretell that traditional media are dinosaurs of a new variety. If we are fortunate, we’ll end up with a more diverse media ecosystem in which many forms – including the traditional organisations – can thrive. It’s fair to say, though, that the challenges to existing businesses will be enormous.