Pesquisa sobre Ipod no Canadá diz que somos cyborgs transcedentais. Bom, haja exagero e falta de rigor. Mas que vale um estudo sobre a forma de consumo musical nos mp3 player (cujo Ipod é o ícone) não há dúvidas. Vejam matéria na Wired
“According to Giesler’s preliminary research, the iPod isn’t simply an updated Walkman. It’s an entirely new beast: a revolutionary device that transforms listeners into ‘cyborgs’ through a process he calls ‘technotranscendence.’
Unlike the Walkman, the iPod taps into a ‘hybrid entertainment matrix,’ in which functions like random shuffle are a key construct, not just a cute marketing device.
‘IPod and user form a cybernetic unit,’ said Giesler. ‘We’re always talking about cyborgs in the context of cultural theory and sci-fi literature, but this is an excellent example that they’re out there in the marketplace…. I have seen the future, and it is called the cyborg consumer.’
The cyborg consumer, Giesler said, is one that uses several different technologies — from cell phones to Viagra — and is highly connected, technically and socially.
The iPod, for example, isn’t just an MP3 player. It’s an extension of the memory: storing the soundtrack of a lifetime, as well as names, addresses, calendars and notes.”