Revver

H alguns dias postei uma matria mostrando como a circulao do vdeo do Creative Commons pelo sistema Revver ajudava a instituio a ter mais recursos para ajudar a circulao de obras pelo ciberespao. Agora a matria Revver puts money where its talent is | CNET News.com mostra como o sistema funciona. Um dado interessante que o You Tube foi vendido por 1,6 bilho de dolares e nem um centavo foi para as pessoas que fizeram do YouTube um fenmeno, os criadores de contedo.

Trechos:

Not enough, anyway, fumes Steven Starr, a former talent agent, Bob Marley devotee and now the impresario of Revver.com, the video-sharing site he co-founded in 2005.

The perfect example of how artists are exploited came earlier this month, according to Starr. YouTube was sold for $1.65 billion, and not a dime went to the content creators who helped make the site famous. While the founders of YouTube pocket perhaps hundreds of millions of dollars, Starr cuts checks to performers.

By sharing advertising revenue with makers of popular clips, Revver has begun shaking things up in the burgeoning sector. The industry, where amateurs post homemade movies to the Web, is looking for the next rising star now that YouTube has gone corporate. An heir apparent has yet to emerge, but Josh Martin, an analyst with the Yankee Group, said that paying top video makers is “where the sector is headed.

“We haven’t built (Revver) to satisfy the needs of the free culture people or the corporate media business,” Starr said. “We developed this technology to solve the challenges of being the creator in new media.”

Revver works like this: A video maker uploads a clip to the site and Revver employees screen the content for any objectionable material, such as pornography or copyright violations. Lacking those, an advertisement is embedded into the video file. Wherever the video appears, it communicates with Revver’s servers and the company tracks each time someone clicks on an ad.”