Mobile Bar Code

Mobile Bar Code

Cdigo de barras para celulares (QR Code) tem aumentado o trfego nos sites de revistas francesas. o que mostra o post Mobile Barcodes Driving Magazine Traffic. Um cdigo de barra (QR Code) usado para levar o usurio diretamente para sites e informaes na web. Para ser acessado o usurio deve fazer um download de um programa para o celular (flashcode, por exemplo). Ao ver o cdigo o usurio faz uma foto e o software o leva para informaes no ciberespao.

J h outras experincias no uso dessas tags em objetos do espao urbano, criando uma sinergia entre esses dois espaos. Por exemplo, uma camiseta com um QR code pode levar o usurio ao seu site pessoal/blog, em um monumento pode levar s informaes histricas, na frente de um teatro, sua programao e assim por diante. Vejam sobre essas experincias o Semapedia e o SmartPox.

“The French Association of Multimedia Mobiles has said that the use of mobile barcodes in magazines in the past few months was very successful, with 15 to 25 percent of traffic to the websites of magazines Public, Closer, and Voici being generated by the codes. People have to download an application – Flashcode – in order to access the content, and there were about 30,000 downloads of the software in July and August. That seems to indicate that the web sites of the magazines weren’t getting a lot of traffic to begin with (although this Editors Weblog is referencing something in French, so it could be refering specifically to the mobile website of the magazines), but either way anything that increase digital readership, and extends the contact of the customer with the magazine, is a good thing. “One of the main priorities now will be to gradually pre-equip mobile devices with the Flashcode software, so that the user doesn’t have to download it,” said Nicolas Guieysse, from the AFMM.”