Matéria da BBC, Mobile internet use ‘increasing’ mostra como o uso da rede pelo celular tem crescido na GB. Particularmente os serviços de mídia locativa, os “location based services”.
Segundo analistas “location-based mobile services should be a growth area for mobile data in the coming year. In a recent survey conducted by Informa, consumers repeatedly ranked location-aware services like maps as a highly desirable handset feature. ‘All the major players are starting to build services around navigation and maps, but they’re still new,’ and aren’t quite ready yet Mr Husson said. ‘It’s only a question of time’ before location services will be added to the increasing amount of digital information available on handsets, he added.”